Cookie Policy
Last updated: 3 August 2026
This Cookie Policy explains how Auto Wiring uses cookies and similar technologies when you visit autowiring.co.uk.
It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your computer, phone or other device when you visit a website.
Cookies help websites operate, remember your preferences, measure website activity and understand whether advertising results in visits or purchases.
Similar technologies—including tracking pixels, tags, local storage and advertising identifiers—are included when we refer to “cookies” in this policy.
2. Who We Are
This website is operated by Auto Wiring.
Business name: [INSERT REGISTERED BUSINESS NAME]
Address: [INSERT BUSINESS ADDRESS]
Email: [INSERT PRIVACY EMAIL]
3. Cookies We Use
Strictly Necessary Cookies
These cookies are required for essential website functions, including:
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Website security
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Shopping baskets
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Checkout and payments
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Customer accounts
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Fraud prevention
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Remembering cookie choices
Strictly necessary cookies may operate without consent because the website cannot function correctly without them.
Analytics Cookies
With your permission, we use Google Analytics to understand how visitors use our website.
Google Analytics may collect:
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Pages viewed
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Links selected
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Time spent on the website
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Approximate location
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Browser and device information
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How you reached the website
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Purchases and other website actions
This information helps us measure performance and improve the website.
Common Google Analytics cookies include:
| Cookie | Purpose | Typical duration |
|---|---|---|
_ga |
Distinguishes website visitors | Up to 2 years |
_ga_<ID> |
Maintains and measures website sessions | Up to 2 years |
_gid |
Distinguishes visitors | Up to 24 hours |
Actual cookie durations may vary depending on our configuration.
4. Google Tag Manager
We use Google Tag Manager to manage analytics and advertising tags on our website.
Google Tag Manager does not ordinarily place cookies itself. However, the services activated through it—such as Google Analytics, Google Ads, Meta Pixel and TikTok Pixel—may place cookies.
Tags requiring consent will not be activated until you allow the relevant cookie category.
5. Google Merchant Center and Google Advertising
We use Google Merchant Center to display our products across Google services. We may also use Google advertising and conversion-tracking technology to measure whether a Google advert or product listing results in a website visit, enquiry or purchase.
Depending on the services enabled, Google may use cookies including:
| Cookie | Purpose | Typical duration |
|---|---|---|
_gcl_au |
Advertising conversion measurement | Up to 90 days |
_gcl_aw |
Stores information about advert clicks and conversions | Up to 90 days |
IDE |
Advertising delivery and measurement | Up to 13 months |
test_cookie |
Checks whether the browser supports cookies | Up to 15 minutes |
Google Merchant Center itself may not place cookies on our website. Cookies may be placed when Google advertising, remarketing or conversion tracking is enabled.
6. Facebook and Instagram Advertising
We use Meta advertising services, including Facebook and Instagram ads. The Meta Pixel may be used to:
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Measure advert performance
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Understand actions taken after viewing an advert
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Record purchases, enquiries and other conversions
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Create advertising audiences
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Display more relevant advertisements
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Avoid repeatedly showing the same advert
Common Meta cookies include:
| Cookie | Purpose | Typical duration |
|---|---|---|
_fbp |
Identifies browsers for advertising and measurement | Up to 90 days |
_fbc |
Stores information about a Facebook advertising click | Up to 90 days |
fr |
Supports advertising delivery and measurement | Up to 90 days |
Facebook and Instagram are operated by Meta Platforms. Meta may combine information collected from our website with information it already holds, subject to its own privacy policy.
7. TikTok Advertising
We use TikTok advertising and may use the TikTok Pixel to:
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Measure advertising performance
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Record website visits and purchases
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Understand customer journeys
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Create and measure advertising audiences
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Show more relevant TikTok advertisements
TikTok cookies may include:
| Cookie | Purpose | Typical duration |
|---|---|---|
_ttp |
Advertising measurement and visitor identification | Up to 13 months |
_tt_enable_cookie |
Records that TikTok tracking is enabled | Up to 13 months |
ttcsid |
Supports TikTok advertising measurement | Up to 13 months |
ttclid |
Records information about an advertising click | Duration may vary |
The exact names and durations depend on TikTok’s configuration and may change.
8. WhatsApp
Our website may provide a WhatsApp contact button or embedded WhatsApp feature.
When you select the WhatsApp link, you may be redirected to WhatsApp or the WhatsApp application. WhatsApp may receive information such as:
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Your IP address
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Browser and device information
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The page from which you opened WhatsApp
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Information you provide within your message
A standard link to WhatsApp may not place cookies on our website. However, an embedded WhatsApp widget supplied by a third party may use cookies or similar technologies.
WhatsApp is operated by Meta Platforms and handles information according to its own privacy policy.
9. Cookie Categories
| Category | Examples | Consent required? |
|---|---|---|
| Strictly necessary | Security, basket, checkout and cookie preferences | Normally no |
| Analytics | Google Analytics | Yes |
| Advertising | Google Ads, Meta Pixel and TikTok Pixel | Yes |
| Functional | Embedded WhatsApp or additional website features | Usually yes where not essential |
10. Cookie Consent
When you first visit our website, our cookie banner allows you to:
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Accept optional cookies
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Reject optional cookies
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Choose which categories to allow
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Review additional cookie information
Analytics and advertising cookies will not be activated before you provide consent.
Selecting “Reject” will prevent optional analytics and advertising tags from loading, provided our consent system is correctly configured.
11. Changing Your Cookie Choices
You can change or withdraw your cookie choices at any time by selecting:
[INSERT COOKIE SETTINGS LINK OR BUTTON]
You can also delete cookies through your browser settings. Blocking all cookies may prevent functions such as the shopping basket, customer account or checkout from working correctly.
12. Third-Party Privacy Information
Further information is available from the relevant providers:
13. Updates to This Policy
We may update this Cookie Policy when our website, advertising tools, service providers or legal obligations change.
The latest version will be published on this page with its updated date.
14. Contact Us
If you have questions about our use of cookies, contact:
Auto Wiring
Email: [INSERT PRIVACY EMAIL]
Address: [INSERT BUSINESS ADDRESS]
Telephone: [INSERT TELEPHONE NUMBER]
The final cookie names and durations should be confirmed through a live cookie scan after the consent banner is installed. Google Tag Manager must also be configured so Google Analytics, Meta and TikTok advertising tags remain blocked until the visitor accepts the relevant cookies.